The figures indicate that the increase in online gambling is not simply concentrated in a few specific areas of the world - popularity (for online sports betting at least) is on the rise consistently on all continents. iGaming Business: Adapting and Evolving Are Essential
Naturally, the increasing popularity of online gambling has led to the creation of many more platforms to meet the demand. This has meant that online gambling has a particularly clustered marketplace, and it is difficult for iGaming businesses to stand out and be noticed by players. This makes it a tricky journey for any new online gambling business who is just starting out, because without being unique, fresh and exciting for players, it will be a hard task to attract enough players to become profitable.
There are so many online gambling platforms available that if one isn't exciting enough for players, they will simply go elsewhere to chase their gaming thrills.
It is essential for online gambling operators to have the flexibility to adapt their offering to suit the ever-changing customer preferences of their target audience. If they are able to stay one step ahead of the game and keep up with industry trends, they will successfully be able to get players engaged in their games, driving revenue and increasing profitability.
If you haven't already begun to adapt your online casino to suit your customers, you need to start doing this right away! Customization Is King
The best way to make sure your online gambling platform stands out from the crowd is by making your offering unique. This is easily done by customizing the gaming experience with innovative, exciting and aesthetic software and products that grab your players' attention and keeps them coming back to play your games time after time.
The first thing you need to do is to identify the preferences of your players so that you know what features of your site will be most appealing to them. This can be done in a number of ways, like asking for customer feedback, conducting surveys or simply looking at data to see which parts of your site are receiving the most attention.
Here are some of the best ways that you can customize your online gambling platform to create amazing and unique experiences for your players: On-demand Additional Features
Listening to the features that your players want is essential to creating the perfect gaming environment for them. By taking the time to show that you care about their individual preferences and acting on them, you will easily be able to drive loyalty to your iGaming business.
Some features that you could spice up your online gambling platform with to make it more customer-centric include:
- Gaming statistics, so that players can track performance and alter their gambling strategies accordingly
- Real-time chat rooms to drive the social element of the gaming environment
- Bonus game options to reward loyalty
- Extended tournament play, where players can take on each other in your games
Giving your players the right payment options is hugely important for your revenues. This is because a seamless payment process will keep your players exactly where you want them - engaged in your games, and spending their money.
There are a number of friction points that can occur in the payment process, such as:
- Slow deposits or withdrawals
- Unfamiliar payment methods
- Rejected payments
To make sure that you can avoid these problems, it is advisable that you choose the right payment gateway provider for your target markets. You should note that you can use multiple payment gateways on your platform if you operate in many markets. One of the big advantages of tailoring your payment gateway to your target market is that you are able to offer localised payment methods that are the preferred payment methods in different countries, which will speed up the checkout process.
Here are some of the most popular payment gateways for iGaming and the regions where they are popular:
- iPay88 - South East Asia
- GoURL - North America
- Adyen - Europe
- Stripe - The UK & Ireland
- Paysafecard - Australia
- World Pay - Global
A simple way to create a dynamic environment for your online gambling platform is by customising the graphics to help your brand stand out. This is applicable to all marketing materials as well as in your games, and on your site or app. It is a good idea to try to create a visual brand identity that is recognisable, professional and aesthetic at the same time.
Designing your graphics will help to attract and engage your players, and help create the thrilling experience that they're after. You can make your branding reflect local preferences to suit your different target markets.
For example, if you are designing your platform for an audience playing in South-East Asia you might choose to centre your branding on the colour red, as this is the colour of success and good fortune, which are two things that you want players to feel they have when using your platform!
By choosing the right artwork, backgrounds, movement graphics, interfaces and even avatars for your online gambling platform, you can create a unique and colourful experience for your customers. Apollo
is a great example of a fully customizable online casino game. You get to tailor the product to your casino's needs (RTP and min/max bet amounts) and identity (graphics and interface). Driving Traffic to your Online Casino
Another important way to evolve the way you interact with your customers is by prioritising Big Data to maximise the SEO value of your site or app.
SEO means Search Engine Optimization, and has a big effect in making your platforms visible in search engines like Google, as well as in app stores if you have a smartphone app. By having the right keywords in your description and in your content, you will become more SEO-friendly and more people will find their way to your site and play your games.
To find out what SEO-friendly keywords and phrases you should be using, you should conduct research using free SEO search engines like Ubersuggest
. When you've discovered which words and phrases will drive the most traffic to your website, you need to make sure you incorporate them into your website content, webpage titles and meta descriptions, or app titles and descriptions if you are targeting app store customers. Bringing your Customizations to Life
Clearly, to make all of the changes mentioned here you will need some expert help to make sure that you do so in the most time and cost effective way possible. Although you could
bring experts in-house to help you with these changes, it can save you lots of effort, time and money to simply outsource these tasks to an agency with significant experience of customizing other successful online gambling platforms.
Some of the advantages of outsourcing your development include:
- Cost-effective - you only pay for the work you have done
- Full-scale project management
- Set deadlines to speed up your speed to market
- Focusing on core areas with experts in that field
- Saving money on technology and infrastructure.
To find out more about how outsourcing your development can take your business to the next level, feel free to message me on LinkedIn or email me at email@example.com
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