Why Last-Mile Delivery is Crucial
In the modern logistics landscape, the last mile accounts for a significant portion of the total delivery cost—often as high as 53% of total shipping expenses. It is a stage filled with challenges such as traffic congestion, unpredictable demand surges, and the complexity of reaching suburban or rural areas.
For businesses, the last mile represents the final touchpoint with the customer, and a negative experience—such as a delayed or inaccurate delivery—can lead to customer dissatisfaction and even loss of future business. In contrast, a seamless and timely last-mile delivery fosters customer loyalty and increases brand trust.
At OmegaLab, we help logistics companies overcome these challenges by integrating advanced automation into their operations. Here’s how: