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Mobile Application for Cashback and Rewards

Expertise:
Mobile
UI/UX Design
Tech Stack:
Swift
Kotlin
Client: Digital Bank
A newly launched digital bank focused on providing convenient, mobile-first financial services. The client set out to quickly build a recognizable brand and attract an active user base by offering a cashback-oriented mobile application. The app was designed to be a key part of the bank’s product ecosystem and to drive day-to-day engagement.
About the Client
The goal was to design and develop a cashback mobile app as a core service of the new digital bank. The application needed to provide a seamless shopping experience, help users track rewards, and support the bank’s growth through daily user activity. Within a short period after launch, the app entered the Top 100 Most Popular Shopping Apps, becoming a flagship product in the bank’s mobile ecosystem.
Project Overview

Challenges & Objectives

The project aimed to create a compelling user experience and a strong technical foundation for loyalty-based banking. Key objectives included:
  • Designing a modern, high-converting UI/UX tailored to a digital-native audience.
  • Developing a native mobile application for both iOS and Android.
  • Highlighting partner cashback offers and purchase tracking in real time.
  • Building a secure and scalable reward system integrated with banking transactions.
  • Supporting high user acquisition and strong app store visibility.
  • Delivering the product within tight launch deadlines for a new digital brand.
Implementation
The mobile cashback solution was developed and launched with the following approach:
  • 01
    Built high-performance native applications using Swift and Kotlin.
  • 02
    Designed a clean, engaging interface with a focus on daily use and reward motivation.
  • 03
    Integrated real-time cashback tracking, offer displays, and partner categories.
  • 04
    Enabled automatic reward calculation for eligible purchases.
  • 05
    Implemented secure authorization via OAuth 2.0 and encrypted data access.
  • 06
    Added push notifications for cashback updates, exclusive deals, and app activity.
  • 07
    Connected the app to the core banking system and loyalty engine.
  • 08
    Performed UX testing and iteration based on early user feedback.

Outcomes & Business Impact

The application played a key role in building early traction and engagement for the digital bank. Key results included:
  • Over 150,000 downloads in the initial rollout phase.
  • More than $60 million in purchase volume processed through the app.
  • Fast entry into the Top 100 Shopping Apps nationwide.
  • Strong user retention and increased customer satisfaction.
  • Strengthened the digital bank’s position as a mobile-first financial platform.
  • Opened up new opportunities for merchant partnerships and in-app promotion.
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