Mobile Application for Cashback and Rewards

Expertise:

Mobile

UI/UX Design

Tech Stack:

Swift

Kotlin

Client: Digital Bank

A newly launched digital bank focused on providing convenient, mobile-first financial services. The client set out to quickly build a recognizable brand and attract an active user base by offering a cashback-oriented mobile application. The app was designed to be a key part of the bank’s product ecosystem and to drive day-to-day engagement.

About the Client

The goal was to design and develop a cashback mobile app as a core service of the new digital bank. The application needed to provide a seamless shopping experience, help users track rewards, and support the bank’s growth through daily user activity. Within a short period after launch, the app entered the Top 100 Most Popular Shopping Apps, becoming a flagship product in the bank’s mobile ecosystem.

Project Overview

Challenges & Objectives

The project aimed to create a compelling user experience and a strong technical foundation for loyalty-based banking. Key objectives included:

Designing a modern, high-converting UI/UX tailored to a digital-native audience.
Developing a native mobile application for both iOS and Android.
Highlighting partner cashback offers and purchase tracking in real time.
Building a secure and scalable reward system integrated with banking transactions.
Supporting high user acquisition and strong app store visibility.
Delivering the product within tight launch deadlines for a new digital brand.

Implementation

The mobile cashback solution was developed and launched with the following approach:

01

Built high-performance native applications using Swift and Kotlin.

02

Designed a clean, engaging interface with a focus on daily use and reward motivation.

03

Integrated real-time cashback tracking, offer displays, and partner categories.

04

Enabled automatic reward calculation for eligible purchases.

05

Implemented secure authorization via OAuth 2.0 and encrypted data access.

06

Added push notifications for cashback updates, exclusive deals, and app activity.

07

Connected the app to the core banking system and loyalty engine.

08

Performed UX testing and iteration based on early user feedback.

Outcomes & Business Impact

The application played a key role in building early traction and engagement for the digital bank. Key results included:

Over 150,000 downloads in the initial rollout phase.
More than $60 million in purchase volume processed through the app.
Fast entry into the Top 100 Shopping Apps nationwide.
Strong user retention and increased customer satisfaction.
Strengthened the digital bank’s position as a mobile-first financial platform.
Opened up new opportunities for merchant partnerships and in-app promotion.

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