Loyalty Program in a Mobile App for B2B Customers

Expertise:

Mobile

UI/UX Design

Tech Stack:

Swift

Kotlin

Client: Сommercial bank

A large commercial bank actively expanding its digital ecosystem and partner services. In addition to traditional financial products, the bank develops B2B platforms aimed at supporting small and medium-sized businesses. The client’s strategy includes helping entrepreneurs increase revenue and customer loyalty through integrated banking and marketing tools. By launching digital products beyond classic banking, the bank reinforces its position as a tech-driven financial partner for business.

About the Client

The bank approached us with the goal of developing a mobile loyalty platform for its B2B customers — primarily small retail businesses and service providers. The application needed to offer tools for launching customer loyalty programs, managing client data, and driving repeat purchases. A key part of the product strategy was enabling partners to create brand-level experiences similar to those offered by major retail players.

Project Overview

Challenges & Objectives

The project aimed to create a compelling user experience and a strong technical foundation for loyalty-based banking. Key objectives included:

Designing a modern, high-converting UI/UX tailored to a digital-native audience.
Developing a native mobile application for both iOS and Android.
Highlighting partner cashback offers and purchase tracking in real time.
Building a secure and scalable reward system integrated with banking transactions.
Supporting high user acquisition and strong app store visibility.
Delivering the product within tight launch deadlines for a new digital brand.

Implementation

To meet these goals, our team delivered a scalable and secure loyalty platform with the following components:

01

Native iOS and Android apps developed using Swift and Kotlin.

02

A configurable loyalty engine that supports points, discounts, and bonus levels.

03

A built-in CRM system for tracking visits, purchases, and customer engagement.

04

A custom dashboard for business users with campaign management tools and analytics.

05

A library of ready-to-use promotional materials (flyers, posters, banners) tailored to each business.

06

Full integration with the bank’s internal systems for partner onboarding and verification.

07

Support for secure login via OAuth 2.0, with encryption of sensitive business data.

08

Admin functionality for bank staff to manage onboarding and provide support to partners.

Outcomes & Business Impact

The loyalty program app became a valuable extension of the bank’s B2B product line. Tangible results included:

Enabled dozens of small businesses to launch loyalty programs without extra investment.
Boosted revenue from partner merchants, thanks to increased repeat customer activity.
Improved partner satisfaction and retention within the bank’s B2B client segment.
Delivered a complete marketing toolkit, reducing the burden on small business owners.
Reinforced the bank’s image as an innovator in digital financial services for SMBs.
Opened new monetization opportunities through subscription models and service upselling.

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