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Native Mobile Application for Online Pharmacy Sales
Client: DACH Pharmacy Chain
Mobile
Expertise:
Tech Stack:
Backend
Kotlin
Swift
JetPack Compose
SwiftUI
Firebase
Frontend
DevOps
A leading pharmacy chain in Germany and the DACH region, offering pharmaceutical products through both physical locations and an online platform. The client sought to broaden its digital presence, especially amid the COVID-19 pandemic.
About the Client:
OmegaLab developed separate iOS and Android apps to support an inventory of over 500,000 products and serve a large user base of 10 million customers. The app was aimed at enhancing customer loyalty and facilitating online purchases, ensuring regulatory compliance across regions.
Project Overview
- Integration with Multiple Stores & APIs: The app needed to seamlessly connect with various pharmacy branches, integrating multiple APIs to provide live product updates and availability.
- Complex API Management: The solution required harmonizing diverse API versions across different stores, ensuring consistent performance and data handling.
- User-Friendly Navigation & Search: The app featured intuitive product search, with filters by brand, price, and product type, allowing users to mark their favorites for easy reordering.
- Localization & Legal Compliance: The app was tailored for multilingual use, providing content in different languages and adhering to varying regional legal requirements.
Challenges & Objectives
Implementation
01
Secure User Authentication
Developed a reliable login system to protect user data and ensure safe transactions
02
Sophisticated Search & Filter System
Advanced filtering options and a search bar allowed users to quickly find products by name, category, or preference.
03
Payment Integration & Loyalty Program
Users could securely make payments and accumulate loyalty points, fostering repeat business.
04
Geo-Based Customization
The app adapted its interface and product availability based on the user’s location, providing tailored offers and content.
05
Multi-Store Access
Users could easily access products from both the pharmacy chain’s stores and partnered suppliers, increasing product availability.
- Growth in User Base: The app achieved a 59% increase in user base within a year, boosting overall customer reach.
- Boost in Online Sales: Enabled a 13% growth in sales through the app, providing an effective online channel amid growing digital demands.
- Enhanced User Engagement: With over 30,000 daily online purchases, the app successfully engaged customers, driving higher retention and repeat transactions.
Outcomes & Business Impact
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