The client offers educational mobile apps for the U.S. and European markets, focusing on games that enhance skills like logic, math, memory, and concentration. With a successful Android app, they aimed to expand to iOS to broaden their user base.
About the Client:
The project involved creating an iOS version of their educational Android app, enhancing cognitive development through daily interactive games. The app allows users to explore games across various skill categories, with personalized workout sessions to target specific areas of improvement.
Project Overview
Personalized User Experience: Users can select their skill levels and receive tailored workouts with games and exercises. Real-time progress tracking was included to ensure a continuous improvement journey.
Subscription Models & Monetization: To increase profitability, various in-app purchases were incorporated, offering weekly, monthly, and yearly subscriptions. The app also supports targeted ads to increase revenue.
Gamification & Progress Tracking: A points system and awards were introduced to motivate user engagement. Each user can track their cognitive progress over time, seeing improvements and achievements in real-time.
Data Analytics & User Feedback: With Amplitude integration, the app gathers user behavior data to refine the experience, track popular games, and adapt to user needs. Firebase provided backend support for data synchronization and performance tracking.
Challenges & Objectives
Implementation
01
Seamless UI/UX Design
Swift and SwiftUI were used to create a sleek and engaging interface, optimizing game loading and interactions to ensure smooth gameplay.
02
Cross-Platform Consistency
By mirroring the Android app’s logic and design while enhancing the user experience for iOS, the app maintained brand consistency while catering to the iOS market’s unique expectations.
03
Analytics for User Insights
The app was developed with data gathering and insights in mind, utilizing Amplitude to understand user behavior and improve features based on real-time feedback.
High User Engagement: Within weeks of launch, the iOS app achieved over 100 positive reviews on the App Store, highlighting its educational value and user-friendliness.
Fast Market Penetration: Launched within just four months, the app quickly captured a new market segment, building a loyal user base.
Scalable Infrastructure: Built on Firebase, the app’s backend ensured real-time data management, easy content updates, and scalability for future expansions.