VR Real Estate Projects for Enhanced Sales

Client: Leading real estate agency
QA
Expertise:
Tech Stack:
DevOps
VR
Frontend
C#
Python
Unreal Engine
Unity
Blender
3ds Max
SteamVR
Oculus SDK
Analyst
Backend
Our client is a leading real estate agency specializing in the sale of residential and commercial properties. The company’s mission is to offer cutting-edge tools that improve the efficiency and appeal of property sales and presentations.
About the Client:
The goal was to create interactive VR real estate projects that allow agents to showcase properties through virtual reality. These tools would make the property selection process more engaging and visually immersive for potential buyers.
About the Project

Challenges & Objectives

The client needed a solution to:
  • Simplify property presentations for potential buyers.
  • Visualize real estate projects, including properties under construction.
  • Create a fully immersive experience, allowing buyers to "walk through" the properties virtually.
The objective was to increase deal conversions by showcasing properties in the most visually compelling way possible.
Implementation
01
Development of VR Models
We created highly detailed 3D models of properties, including both interiors and exteriors, with attention to the smallest design elements.
02
Interactive Features
Buyers could customize interiors, choosing wall colors, flooring materials, furniture placements, and lighting options.
03
VR Device Optimization
The projects were optimized for major VR headsets like Oculus and HTC Vive, ensuring a seamless and immersive user experience.
04
Presentation Mode
A guided presentation mode was developed, enabling real estate agents to lead virtual tours and highlight key features in real-time.
05
Testing and Training
Comprehensive training sessions were provided to equip the client’s team with the skills needed to use the VR tool effectively during presentations.

Outcomes & Business Impact

The client received a modern solution for property demonstrations, yielding the following benefits:
  • Buyers can explore properties in detail without visiting them physically.
  • The appeal of real estate offerings significantly improved through realistic visualizations.
  • Conversion rates increased, particularly during initial discussions with prospective buyers.
Our VR solution not only enhanced the client’s property sales process but also transformed how properties are presented, delivering an engaging and convenient experience for buyers. This innovative approach elevated the client’s competitive edge in the real estate market.

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