Beauty Booking is a Mexican company that developed a digital platform for booking beauty and wellness services online, allowing users to schedule appointments at various beauty studios and cosmetic clinics throughout the country. The marketplace connects a wide range of service providers, including beauty salons, fitness centers, wellness complexes, spas, sports studios, and aesthetic medicine and dental clinics.

About the Client:

Since the beauty and wellness e-commerce market is underdeveloped in Mexico, the company sought to create a new IT platform that would offer users a convenient service for selecting beauty and wellness establishments and booking appointments. This would help potential clients explore the range of available services, view professionals, check prices, and easily book procedures or consultations. A team of 7 IT specialists was involved in the implementation of the project.

About the Project:

The company needed to develop a marketplace from scratch that would feature various categories of salons and clinics, including health, fitness, beauty, spa, and medical services. Each category had to display a list of establishments, the services they offered, pricing, and available time slots, allowing consumers to easily book appointments and make payments. The project required the following:

• Develop two separate dashboards: one for salon owners/managers and another for customers.
• Create a service catalog with descriptions, images, and the time required for each procedure.
• Set up a notification system for customers and appointment confirmations for salons.
• Integrate email newsletters and SMS notifications to remind clients of appointments and collect feedback after services are rendered.
• Launch referral programs to attract more clients.
• Integrate PayPal for payment processing.

Project Description:

01

Admin Dashboard for Salon Owners and Managers:

02

Customer Dashboard:

03

Feature Set:

04

Notifications and Reminders:

Implemented a system that notifies customers of upcoming appointments and confirms bookings for salons, improving scheduling efficiency for professionals and making the experience more convenient for clients.

Implementation:

05

Promotions and Referral Programs:

06

PayPal Integration:

As a marketplace that connects service providers and their customers, Beauty Booking needed to ensure efficient interaction between both sides. This required careful development of the platform’s internal features. Throughout the project, the following was implemented:

Throughout the project, the following was implemented:

Upon project completion, the company launched a new e-commerce service that allowed beauty salons and medical establishments to enhance brand recognition, reduce marketing costs by 25%, and automate routine tasks, reducing the workload on salon managers. The service also provided 24/7 administrative capabilities, from managing individual staff schedules to setting new prices and promotions.
The marketplace offers consumers a wide selection of services and providers, enabling them to compare and find the best options based on price and quality. The competition between service providers encourages better customer service and more attractive pricing, benefiting the end users.

Outcome:

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