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Prototyping Tools
At OmegaLab, our Product Design process emphasizes creating interactive, user-centered designs that can be tested and refined before development begins. We use advanced prototyping tools like InVision and Marvel to build functional prototypes, allowing stakeholders to experience and interact with the design early in the process. These tools help us gather valuable feedback, test user flows, and ensure that the product delivers an intuitive and engaging experience.
Prototyping Tools: InVision, Marvel
Our prototyping phase leverages powerful tools like InVision and Marvel, enabling us to create interactive, high-fidelity prototypes that simulate real user interactions and workflows:
- InVision: InVision allows us to transform static designs into fully interactive prototypes. By using InVision, we can add clickable elements, animations, and transitions to simulate the final user experience. InVision is also equipped with collaboration features that allow stakeholders to leave comments directly on the prototype, enabling quick feedback and iteration. It is particularly useful for gathering user feedback during usability testing, as it provides a near-realistic experience of the final product.
- Marvel: Marvel is a versatile tool used for rapid prototyping and wireframing. It allows us to build interactive prototypes quickly, making it ideal for testing user flows and iterating on ideas early in the design process. Marvel integrates easily with design tools like Figma and Sketch, allowing us to bring designs to life and test them before development. Marvel also offers usability testing features, enabling real-time feedback from users, ensuring the design resonates with its intended audience.
Our Product Design Process
01
Research & Ideation:
We start by conducting user research and gathering insights into your target audience, market trends, and business objectives. This research informs our design decisions, ensuring that the final product is aligned with user needs and expectations
We start by conducting user research and gathering insights into your target audience, market trends, and business objectives. This research informs our design decisions, ensuring that the final product is aligned with user needs and expectations
02
Wireframing & User Flows:
Using design tools like Figma and Sketch, we create wireframes that outline the basic structure of the product. These wireframes help us map out user flows, ensuring that the navigation is intuitive and efficient.
Using design tools like Figma and Sketch, we create wireframes that outline the basic structure of the product. These wireframes help us map out user flows, ensuring that the navigation is intuitive and efficient.
03
Prototyping & Interaction Design:
We then use InVision or Marvel to turn static wireframes into interactive prototypes. These prototypes allow stakeholders to experience the design firsthand, test functionality, and simulate user interactions. Prototyping at this stage helps us identify areas for improvement, validate design decisions, and refine user flows before moving into full-scale development.
We then use InVision or Marvel to turn static wireframes into interactive prototypes. These prototypes allow stakeholders to experience the design firsthand, test functionality, and simulate user interactions. Prototyping at this stage helps us identify areas for improvement, validate design decisions, and refine user flows before moving into full-scale development.
04
User Testing & Feedback:
With interactive prototypes built in InVision or Marvel, we conduct usability testing to gather feedback from real users. These tools allow us to track user interactions, understand pain points, and make necessary adjustments to improve the overall experience. This iterative feedback loop ensures that the design is polished and user-friendly before development begins.
With interactive prototypes built in InVision or Marvel, we conduct usability testing to gather feedback from real users. These tools allow us to track user interactions, understand pain points, and make necessary adjustments to improve the overall experience. This iterative feedback loop ensures that the design is polished and user-friendly before development begins.
05
UI Design & Visual Refinement:
Once the prototype is validated, we move into the UI design phase. Here, we focus on refining the visual elements—color schemes, typography, iconography, and more. Using Figma or Sketch, we ensure that the final design is visually consistent with your brand and provides an aesthetically pleasing experience.
Once the prototype is validated, we move into the UI design phase. Here, we focus on refining the visual elements—color schemes, typography, iconography, and more. Using Figma or Sketch, we ensure that the final design is visually consistent with your brand and provides an aesthetically pleasing experience.
06
Design Handoff to Development:
After the prototype and final design are approved, we ensure a seamless handoff to the development team using tools like Zeplin or Figma. This includes providing detailed design specifications, style guides, and assets, ensuring that the development process aligns with the original design vision.
After the prototype and final design are approved, we ensure a seamless handoff to the development team using tools like Zeplin or Figma. This includes providing detailed design specifications, style guides, and assets, ensuring that the development process aligns with the original design vision.
Key Technologies for Prototyping in 2024
- Advanced Interactive Prototyping: Tools like InVision and Marvel offer advanced interactive features, allowing us to create highly realistic prototypes. This trend continues to grow, as users expect more dynamic and engaging experiences early in the design phase.
- Real-Time Collaboration: As remote work and distributed teams become more common, tools like InVision and Marvel are crucial for real-time collaboration. These tools allow teams to work together seamlessly, gather feedback quickly, and iterate faster.
- User Testing & Analytics Integration: Both InVision and Marvel now offer built-in usability testing features, making it easier to gather user feedback and analyze how users interact with the prototype. This data-driven approach ensures that design decisions are backed by real user insights.
Why OmegaLab for Product Design?
01
Prototyping Expertise
We use industry-leading tools like InVision and Marvel to build interactive, high-fidelity prototypes that allow stakeholders to experience the design before development begins. This approach helps us identify and resolve usability issues early on, saving time and reducing development costs.
We use industry-leading tools like InVision and Marvel to build interactive, high-fidelity prototypes that allow stakeholders to experience the design before development begins. This approach helps us identify and resolve usability issues early on, saving time and reducing development costs.
02
User-Centered Design
Our prototyping process is centered around real user feedback. By testing prototypes built in InVision or Marvel, we ensure that the final product is intuitive, functional, and aligned with user expectations.
Our prototyping process is centered around real user feedback. By testing prototypes built in InVision or Marvel, we ensure that the final product is intuitive, functional, and aligned with user expectations.
03
Seamless Iteration & Feedback
Tools like InVision and Marvel allow for continuous feedback and quick iteration, ensuring that all stakeholders are involved throughout the design process and that the final product meets both business goals and user needs.
Tools like InVision and Marvel allow for continuous feedback and quick iteration, ensuring that all stakeholders are involved throughout the design process and that the final product meets both business goals and user needs.
04
Effective Design Handoff
Once the design is finalized, we ensure a smooth handoff to development using Figma or Zeplin, providing developers with detailed design specifications and assets, minimizing the risk of miscommunication.
Once the design is finalized, we ensure a smooth handoff to development using Figma or Zeplin, providing developers with detailed design specifications and assets, minimizing the risk of miscommunication.
The Outcome of Product Design
With OmegaLab’s Product Design services, you’ll:
- Receive an interactive prototype built using InVision or Marvel, allowing you to visualize the product’s functionality and user experience before development begins.
- Benefit from real-time collaboration and feedback throughout the design process, ensuring that the final product is aligned with both user needs and business objectives.
- Conduct usability testing with interactive prototypes to gather valuable feedback and refine the design before moving into development, reducing the risk of costly changes later on.
- Experience a seamless transition from design to development, with all assets and design specifications clearly documented and delivered to the development team.
- Let OmegaLab help you bring your product vision to life with interactive prototypes created using InVision and Marvel, ensuring that your product is not only functional but also provides an exceptional user experience.
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